All posts by Keith Thompson

One yard line of life

I was on the phone today with one of our sellers and I said something that I had not planned to say. In business there are financial reasons for a decision and then there are personal reasons. The personal reasons in my experience outweigh the financial.

In the call, I told him about our granddaughters spending last night at our house and how this morning while I was drinking coffee, they both crawled up in my lap. I looked down at my babies and knew at that moment, this would be a memory I would carry for the rest of my life. I went on to tell our client that many selling decisions are about more than just money. I told him that when I get to the one yard line of life before being called home, I will not be thinking about our call together but I would be thinking about that morning in 2016 when both of my grand babies were sitting in my lap together.

Perspective is a powerful thing that God gives us along the way to keep us in line. In the decisions you make this week, month and year, try as best you can to add a little perspective to why you are making that decision. KT

Doing it right and keeping it simple

Doing things right is a very simple personal and business philosophy. It means doing the best you can. Once you have done your best, that is all you can do. When you make decisions, as long as you make the best decision you can at the time, I believe that is all anyone can expect of us. The truth is, we don’t always do the best we can and do not always make the best decision for a myriad of reasons. Some of those reasons are short term gain, ego, pride, self-satisfaction, revenge and any number of other bad factors to bring into a decision. Additionally, while we will not admit it to ourselves, we may just not be willing to try as hard as we can.

Keeping it simple is something you learn by experience. I have often told our sales people that the first 30 seconds of a conversation is the most critical part of selling. For better or worse, the people on the other end of the phone call or on the other end of a hand shake, instinctively make a decision on you within an unfairly short amount of time. That is why the first eye to eye meeting or the first phone call very often sets the stage for the relationship. This is something many people choose to overlook but we all know it is true. To prove my point, think of the last person you met and be honest with yourself on how quick you made assumptions on that individual. It is human nature to “size up” people you meet or speak to.

I got a call back today from a hotel owner with whom I had left a message. The first minute was who do you know and how is the weather and it’s a beautiful fall season etc. Then the guy says “I am returning your call.” This was the checkered flag that began my 30 seconds of opening pitch. I was through in 30 seconds with what I wanted to talk to him about and then I just hit the pause button. When I paused, he knew it was his turn to talk and he started telling me about his business and his family’s growth plans for the future. The call went well. After the call I thought about how if I had keep talking for 5 minutes, he would have lost interest.

I have a great friend of mine who is also a great client. We often laugh about the first conversation we had years ago. To hear him tell it, he could tell right away that I stuttered so he said he picked up on three words to tee off on then proceeded with the conversation. Ha. That was the first conversation we had and it must have worked because he and I have worked on many hotels and it all started with that first disjointed call.

When you do the best you can with each opportunity and you keep the complicated things simple, you will be much more satisfied in life, more relaxed in what you do and have more joy and accomplishment in your life. KT

National coffee day

Today is national coffee day and I thought I would share a few points regarding coffee and where it should be located in the grocery store.

First, if it comes in a can, it shouldn’t be located on the coffee aisle in the grocery store. It should be located in the cosmetics section.

Secondly, if the name on the front has two large DD’s, it should be located in the flavoring aisle at the grocery store where you can get bouillon cubes or broth.

If it is Folgers, trust me, the best part of waking up is NOT going to be in your cup.

If it is instant freeze dried (Sanka), just drink some milk. It will taste better and last longer.

If you think about the commercial (Maxwell House) with the popping sound “pop-pop-pa-pop pop,” if you hear this sound in the morning, just roll over and go on back to sleep.

If the coffee advertising has a picture of Juan Valdez growing the coffee in Columbia, the reason they are trying to sell you the coffee is because no one in Mexico wants it either.

If you are in Sam’s, just because the coffee is cheap and you get a dump truck full, don’t do it.

In the coffee aisle, there is a lot of want-to-be-coffees with fancy looking bags that makes you think of drinking a hot cup of coffee nestled in front of the fireplace. This is just advertising because if you buy it, instead of feeling nestled in front of the fireplace, you will feel like you are in your underwear on back porch. Ha

So in summary, have you ever taken a shower with your socks on or kissed your own brother or sister? Exactly, it just doesn’t do anything for you or make you want it again.

Therefore the only coffee brand left is, drum roll please,,,,, Starbucks. That’s real coffee! It will put hair on your chest and give you a hitch in your giddy-up. KT

The not knowing

The not knowing is the period of time between the journey and the destination. It can be a period of vulnerability, questions, anxiety and sometimes doubt. It is the time when you question if you are on the right road, doing the right things and heading in the right direction. It is called life.

I don’t know about ladies but us guys want to look out at the road before us and see where it ends and all the hills and valleys along the way. The great news is that God does not allow us to see that and he doesn’t allow us to see the mortality of life. We simply could not handle that knowing.

I have this mental image of driving in a car on a two lane road in the mountains and not being able to see around the curve. I know what the desired destination looks like and I have to find peace that I am heading in the right direction and in the right vehicle and on the right road. It is always easier to look back on life and know with certainty why you were heading in a certain direction. When you look back you can’t remember why you were so uncomfortable and uneasy on the journey. When you are on the mountain road and can’t see around the curve is when you really have to ask God to give you the peace of the not knowing. You are asking him to settle your spirit and calm your anxiety and to renew your faith that he can see around the curve even though you can’t.

The moments of life are to be taken seriously because you do not know when the moments will end. This morning I got up a little earlier than usual and our coffee maker is right beside the refrigerator. While the coffee maker was warming up I took a moment to look at the pictures of our family on the side of our refrigerator. I realized that on the side of our refrigerator is all the things most dear to me. It was a reminder of the important things in my life and to be all that I can be for my family. I suspect if you ever get confused in life on what is important, just go look at your refrigerator.

The not knowing period can be uncomfortable but it can also be exhilarating to find yourself at peace with exactly where you are on life’s journey even though you can’t see around the curve. KT

The greatest business commercial of all time

In life and in business there is a pitfall that is very easy to slip into. That pitfall is not calling and not connecting with your business clients or on the personal level, not connecting with your family.

Within the world of business, this habit is easy to slip into because of email, text, Facebook and other social media outlets. Without knowing it, you have replaced the face to face or voice with easier communications like emails or a text.

One of the greatest business commercials of all time was done for United Airlines in 1990. It was before the internet, emails, text and social media. The commercial starts with all the business leaders around a conference room table and the managing director says that their oldest client just fired them today. The reason was because the company had lost touch with this client. The director said, we are going to go see every client face to face and started handing out United Airlines tickets to his people. At the end of the commercial someone ask the director, who are you going to go see? He said, I am going to see the client that fired us today. The link to the commercial is just below and worth watching.

https://www.youtube.com/watch?v=mU2rpcAABbA

The point is to never let the true personal connections with a client or a family member be only through media. In life and in business, the magic happens when we get face to face. In business, I try to never forget that people hire who they like and who they trust. You cannot get either of those things through email or a text. KT