When making a business presentation, lesson 101 is always remember that the client hires who they like and trust and not the one with the best power point presentation. I remember a few years I was meeting with Goldman Sachs, and we had this mac-daddy presentation ready for the meeting.
After everyone said their hellos and who knows who etc. it was time for the presentation. I was the lead on our side, so we plugged in the power point presentation, and I was getting ready for the full 30-minute PPP deck. I got to the first slide (I am not kidding) and the main GS guy in the room looks at me and said, “we can go through the presentation or we can just jump to us hiring you on several hotels.” I hit the off key on the power point and said let’s go to the hiring part. Ha. We had spent a week on that presentation and didn’t even use it. My point is to always take the lead form the client.
Many clients just want to get to know you. Every company has handouts (that no one reads) and presentations (that people yawn through) so if you have the opportunity to skip ahead, always take that option.
That was a successful example, now let me tell you a failure example. We were meeting with this important client and there were four of the client team in the room and the head of the group was on a speaker phone in the middle of the table. Once again, I was leading for our side, and I focused on the speaker phone guy instead of the folks in the room. We didn’t get hired because no one in the room liked us because we forgot to build a rapport with the actual people in the room. Needless to say, I never made that mistake again because it was a painful lesson.
I don’t care if you are talking about business or meeting a friend for lunch. Make the person/people you are with think they are the only ones in the room and give them your full attention. If you do this in business, relationships and even church, you will win more people and influence more people than all the handout presentations in the world. KT